Il mio Portfolio

Attività di SEO, SEM. Gestione dei siti web, contenuti, gestione tecnica, posizionamento. Definizione e strutturazione della Presenza Online. Definizione dei KPI. Attività Social Media Marketing. Attività di E-Commerce.

Digital strategies for launching DVD, Blu-ray and Videogame through the management of the website www.warnerhomevideo.it and the related communication activities, activities to support the acquisition and retention of users.

Definition of objectives and strategies, organization (editorial planning, project management, multimedia production and organization of resources), communication through the website www.microsoft.com/italy and the newsletter.

Definizione delle linee guida e della strategia per l’attivazione del processo di digital transformation, nello sviluppo e nella definizione della Data Strategy, attraverso la riorganizzazione ed ottimizzazione dei processi digital .

Coordination of the E-Commerce website contents. Activities carried out with the technical team: implementation of Analytics, the feed structure for Google and Facebook, data from various sources and Site Optimization activities for SEO.

Budget management and planning of digital campaigns both for Branding and for Performance: Display, RTB, Social, Video and Search. Creation, management and optimization of Keyword Advertising campaigns, Display, Programmatic RTB, Video and Social Network.

User Acquisition Campaigns Management (Google Shopping, SEM, Display, Programmatic RTB, Retargeting, Social). Web Analytics and Optimization (Data Analytics, KPI, Conversion Rate). App Trovaprezzi.it Product Development working with Product Owner and Developers (Android, iOS and Windows Phone).

Account Management, Budget management and planning of digital campaigns for Performance. Campaigns Performance Analysis with Web Analytics reports.

Budget management and planning of digital campaigns: Display, RTB, Social, Video and Search.